The Hiramatsu Hotels & Resorts Atami has won the Top Sales Award from the global market within the new ryokans in the past five years. Usually, once our guests stay at The Hiramatsu Hotels & Resorts Atami, they often come back to stay because they excessively become fond of its inspired luxurious atmosphere, meals, and customer service, which always exceeds guests' expectations.

In the aesthetic landscape overlooking Hatsushima, the Izu Peninsula, Oshima, the Miura Peninsula, and the Boso Peninsula, a European-style ryokan opened on October 27th. In this article, we dive into some biggest reasons why our guests become so in love with The Hiramatsu Hotels & Resorts Atami, indicating the interview with okami (the general manager of the ryokan) Ms. Mayumi Arai.

Ever since shinkansen opened for Atami Station from Tokyo, it has become easy to visit. Now it takes only about 40 minutes from Shinagawa Station and takes roughly 2 hours from Nagoya Station. "I think that access has become very good, and the meaning of Atami has changed. We want you to spend the finest extraordinary life right next to your daily life. When you suddenly think about it, we hope that you can use it as a place to enjoy spiritual luxury," says Ms. Arai, okami of The Hiramatsu Hotels & Resorts Atami.

The hotel has 13 rooms, each with its hot spring bath, allowing you to enjoy the renowned Atami springs. Twin, double, and suites are available. The hotel is built in sukiya style architecture by a great craftsman, Koichi Kinoshita, which epitomizes the beauty of the traditional Japanese house, simple yet elegant. The beauty of a traditional Japanese home with a combination of arts produced by Japanese painters Tamako Kataoka and Joan Miro adds even more sophistication to the ryokan.

The restaurant of The Hiramatsu Hotels & Resorts Atami uses locally produced ingredients wherever possible. They offer sumptuous menus that are not bound by a single culinary tradition but combine genres freely. The Hiramatsu Hotels & Resorts Atami is famous for its freshly caught seafood from the bountiful waters of the Sagami-Nada Sea. Yet, also they source the finest foodstuffs from all over Japan and prepare them according to recipes that bring out their best characteristics

"Even in the middle of the pandemic, we have our guests repeat and stay overnight. Some guests spend consecutive nights, and everyone was just taking their time and relaxing," Ms. Arai recalls. Atami is abundant with natural blessings given from Sagami Bay. With the boundless ocean, the calm weather, and the excellent hot spring quality, The Hiramatsu Hotels & Resorts Atami has been one of the most popular hot spring resorts, loved by many people including literary figures of the time.

"The pandemic gave us the time to rethink about what affluence truly is to us and what makes us happy. After the pandemic occurred, I think our guests are looking for something like not caring about tomorrow's schedule, spending time to relax with no plans, eating delicious food, soaking in the hot springs, overlooking the views of the ocean, mountains, and nature with family and friends, or even alone, and simply having time to relax and relieve their stress," says Ms. Arai.

"Can we really receive the honor? We are just too grateful," Ms. Arai smiles. Even during this global crisis, The Hiramatsu Hotels & Resorts Atami keeps entertaining and giving our guests the best of the best of once-in-a-lifetime experiences. They keep making "The Hiramatsu lovers" even more.